Social media marketing itself is extremely important. But popular columnist Tony Edward believes that social media marketing can really help both in online reputation management and search engine optimization. SEO and social media marketing are two interwoven strategies. They are inbound organic strategies which focus on creating an appealing identity or reputation that attracts visitors naturally.
Social media and its perks
There are scores of perks which social media can help to generate for a business such as it expands their reach, captures higher search visibility for their brand, helps in customer retention, manages customer engagements, amplifies content and builds online presence.
The importance of on-site social integration
To increase the rankings of a social profile, a person should link them from their website. By linking, all their social profiles will result in higher social engagement and have more followers. Besides, there are other effective ways that people can adopt to boost up traffic, discovery and relevancy to their social profiles such as, read more…
People are ever more paying attention to search rankings leaving behind SEO which forms the crux of marketing. Taking this into consideration renowned columnist Marcus Miller has lately applied the ideology of guerrilla marketing to prove how great marketing can result in great local SEO.
Understanding guerrilla marketing
Guerrilla marketing is not a new concept. But what actually is guerrilla marketing? Well it is much more than one’s online presence or their website. In fact the local SEO tactics should very well merge offline, online and each and every communication point with customers and prospects alike. Here the key objective is in having an aligned marketing scheme both across the physical and digital landscapes. read more…
The link building issue is once again in the limelight. Natural versus unnatural link has become the talk of the town. Often people complain that they have received link requests which are ridiculous, inept and generated via bad link exchange software. Link building however is really not that difficult provided it is done with the perfect human touch and common sense. Online marketers, content marketers and SEOs have pushed the message slowly that asking for links is wrong as this is seen as unnatural and manipulative. read more…
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